Few people need to be talked into buying a Rolls Royce. If you can afford one and want one I doubt you’ll need convincing about the quality. The Rolls Royce speaks for itself even without words. Good needs no convincing.
Good delivers, in quality, reliability, efficiency and effectiveness.
If what you do shines like the Rolls Royce it sells itself.
So the questions are:
How can I make what I do so good it would speak for itself?
How can I make what I do so good it sells itself?
How can I make what I do so good – it needs no convincing?