Simplicity brings you a whole new audience. People love straightforward, easy to grasp ideas, concepts, products and services. If I know what to do and it works, I’ll love your product – if I need it. If I love your product I’ll tell others about it.

“Simple” makes it widely understood.

Simple sells – simple wins.

If it’s simple it works.

“Simple works.”

Simplicity = fail proof = improved user experience = satisfaction = success!

Simple works!

Simplicity offers less error potential.

Here is a question to ponder –

“How can I make what I am doing so simple it would be impossible for people to fail when using it?”

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